Volvo has always stood for safety. Of course, in advertising you can rarely use that word. But here are a few of the inventive ways we helped develop the brand, and had some fun at the same time.
For Volvo's 75th anniversary they wanted 75 car features, a writer's nightmare. It ended up being one of my favorite solutions.
Volvo wanted to show their wilder side so we developed a scent strip magazine ad with a fragrance that smelled just like burnt rubber. Click to open.
A fun idea featuring curved pages with a thin resin coating.
The Volvo grille was iconic. And some would say beautiful.
We launched Volvo's first SUV in an interesting way. I wanted to turn it into a TV spot that ended on this image, but I lost that battle.
Yes, we actually stuck an S40 shell on the banked curve of a New Jersey billboard. Fortunately it didn't fall on anyone.
Second page of USA today was our full page ad for what what we saw as USA Tomorrow.